Saturday, November 11, 2006

An approval ratings boost: Now available at Sephora.

Apparently these days you can't just buy a new perfume...you have to buy a new way of viewing the world. Consider this description:

From creative fashion designers Viktor & Rolf comes Flowerbomb, an explosive bouquet with a host of sweet floral layers, mingling jasmine, rose, freesia and orchids, underlined with patchouli. A lingering fragrance, which leaves a very chic, swirling trail. Flowerbomb is more than a name, it's a way of seeing life, an antidote to the reality against which we have only one weapon: dreams.

Now that's some powerful stuff. This blog has taken a political turn in recent days, noting the ways fashion, beauty, and the electoral process are inextricably tangled. Now, in the wake of the election, we draw a line from fragrance to foreign policy. A November 2 New York Times editorial claimed that "Mr. Bush is inventing a fantasy world in which to campaign on phony issues against fake enemies." And there's that unfortunate quote from Bob Woodward's State of Denial, when Bush said of the Iraq war, "I will not withdraw, even if Laura and Barney are the only ones supporting me." Now that Rumsfeld is out of a job and the Dems are poised to take command, Bush is backpedaling on his "stay the course" rhetoric. He needs a new message. "Mission Accomplished" is a distant memory of wishful thinking, "The War on Terror" has lost its bite as a catchphrase and the press hasn't bought into "Operation Iraqi Freedom," favoring the politically neutral "Iraq war." If voters were indeed trying to replace macho politics with a Mommy vibe, Bush might gain some points by renaming the Iraq conflict. My vote is for Operation Flowerbomb. While the "bomb" part allows Bush to maintain some of his cowboy swagger, the underlines of patchouli will appeal to those neo-hippies who hope the ouster of Rumsfeld is a prelude to peace. Flowerbomb might just be the oxymoronic rhetorical device that gets the public to reinvest in Bush's fantasy. An explosive bouquet with a lingering, swirling trail, it's the antidote to the reality against which we have too few weapons and no real strategy.

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